Rob Rea is That Breath Guy. Based in London, he specialises in Breathwork connecting mind & body, nervous system regulation, exploratory Breathwork and pranayama.

With the objective of steering Rob’s brand towards the corporative and digital world, we developed a wide identity system which adapts to each type of service and product that he offers, as well as the multiple channels that he would be using. From typography and color, to iconography and art direction, going through brand language, this system lets That Breath Guy communicate both with individual clients and big corporations, while sharing knowledge through public platforms.