Armet&Jans was born out of the desire to create exclusive and timeless garments. Strongly inspired by 1950s America, their uniquely crafted pieces embrace the rugged charm of the western frontier while embracing contemporary aesthetics. From this starting point, we developed the brand’s visual world, which opened a universe to explore their capsule items. We defined “the 4 W’s”: Woman (casting), Western (origin), Wardrobe (styling) and World (brand universe). This translated into an assortment of points of view and elements to play with, without losing the brand’s core identity.

WORK
Brand photographic identity
Concept development
Graphic design elements

CREDITS
Model Photographer – Cyril Labbé
Hair & Make up – Sandra Torrero