Established in 2018, SCOPINARO is a brand of leather handbags and accessories that are fully created in Spain: designed in Barcelona and produced using traditional methods in Alicante. The brand is defined by stylish, audacious and relaxed aesthetics, while the brand’s positioning, design, typography and art direction were focused on portraying an original, personable woman who’s sometimes contradictory, or a little bit zany, but she never loses her gravitas and is always self-confident.

WORK
Brand personality
Brand photographic identity and tone of voice
Identity creation
Concept development
Packaging design
Art direction of photography
Casting

CREDITS
Photographer – Wai Lin Tse
Assistant & Digital – Facu Aguirre
Stylist – Marianne Krauss
Hair & Make up – Monica Marmo
Hair & Make up assistant – Lara Güell