Sauleda is a leading manufacturer of technical fabrics that produces top-quality raw materials for the manufacture of sunscreen, nautical, outdoor upholstery, and high-resistance fabric products for the industry. On the occasion of their 125th-anniversary, we developed a creative concept and the whole new visual world for their Mediterranean Collection. We portrayed a group of people between light and shadow to emphasize the benefits of their fabrics and the connection with Mediterranean culture and architecture. Additionally, we worked on the reorganization of their collections, and all their graphic system as well. This new approach is the first step of an ongoing change that Sauleda has started to increase their brand awareness and recognition.