Pretty Ballerinas has been designing and producing ballerinas for more than a 100 years in the island of Menorca. Celebrating its history, the brand hasn’t stopped renewing itself to keep being relevant in today’s world. For the SS 24 collection, they wanted to go a step further in their digital communication and we designed a holistic campaign with a creative concept which could easily work for all media. “Make it Summer. Make it Pretty.” is a playful concept with infinite possibilities that grows and defines the brand’s diverse personality and is adaptable to each kind of content.

WORK
Concept development
Art direction of photography and moving image
Campaign design
Copywriting
Digital content
Editorial design

CREDITS
Photographer – Enanei
Film director – Ari Oña
Reel director  – Miguel Pacheco
Stylist – Anna Segarra
Prop Stylist – Alex la Salle
MUAH – Rubén Mármol
Head of Production – Andrea Calle