A ready-to-wear knit brand made in Barcelona. It explores the idea of comfort and style matched with timeless aesthetics and the use of natural fibres. We developed the “I am Liah” concept to convey a self-confident woman who shies away from trends and values quality and naturalness, while still appreciating sophistication. We worked with models of varying ages for its diverse campaigns to represent a cosmopolitan, contemporary woman.

WORK
Concept development
Art direction of photography
Campaign design

CREDITS
1.
Photographer – Wai Lin Tse
Assistant & Digital – Facu Aguirre
Hair&Makeup – Monica Marmo
2.
Photographer – Marcel Juan
Hair&Makeup – Marta Prats
3.
Photographer – Alba Yruela
Assistant & Digital – Rafa Castells
Hair&Makeup – Ana Cano
4.
Photographer – Marcel Juan
Hair&Makeup – Marta Prats