Joquer exudes experience, tradition and sensitivity in its creations. These are values of a brand that looks to the future to design pieces that will stand the test of time while staying true to the teachings of the past. Based on this idea, we’ve worked on the full new concept of the brand identity and positioning, modernising it while maintaining its connection with craftsmanship. This process of change began in 2018 and we’ve continued to implement it in each catalogue, advertisement or communication initiative we develop. With our last campaign, this process completed with the creation of the new concept “The Unique Everyday”. We are reclaiming the luxury of everyday life and the delight hidden in the objects that make our lives easier.