CASAS is a family chain of shoe stores with more than 50 stores around Spain, specializing in footwear for the whole family since 1923. To celebrate their 100th anniversary, they decided to redefine themselves as “The Shoe Town” and they needed a visual territory to go with this new concept. Understandig that a town is much more than a physical place, we found in illustration the key to explore a unique imaginary world where shoes are everything. Together with this, we created its univers, tone of voice and a number of elements which solidified the town idea: emblem, local newspaper, postcards, stickers, etc. Welcome to The Shoe Town.

WORK
Visual territori and tone of voice
Art direction of illustration
Campaign design


CREDITS
Campaign Illustration – Miguel Ángel Camprubí