For more than 125 years, Fedrigoni has been one of Europe’s leading manufacturers of special paper and it’s present in more than 80 countries distributed across the five continents. Due to the need and premise of linking paper ranges to creativity and the luxury sector, we developed The Blank Paper Challenge. Using aesthetics close to art and experimental aspects, and conjuring up the endless possibilities of blank paper as the origin of any creation, we developed a campaign that was executed on social media, digital mediums, through events and involved the creation of personalised shipments.

WORK
Creative Concept
Design campaign
Art direction of photography and moving image

CREDITS
Agency – Aktiva Design
Poster copywriting – Eva Conesa, Andrés Travi
Photographer & moving image – Marcel Juan